Today, the Cinch® brand continues to be known as a leader in premium clothing inspired by the attitude and values of the western lifestyle man: adventurous, competitive, and confident. Always ensuring that its jeans are both fashionable and functional, Cinch® focuses on building high quality denim jeans that offer numerous styles reflecting its premium status, while continuing to take risks with innovative new denim jeans to keep it one step ahead of the competition.

With the honesty of a western spirit, the Cinch® brand fits perfectly into the world of independent men today. With its continuous eye on being the industry leader in fashion, Cinch® jeans will surely set the pace in the industry for years to come.